Local SEO is all about providing relevant search results that are based on the current physical location. For example, if you search for the “Restaurants in Central” on your smart phone or desktop, then Google will show you the list of all restaurants near you. That’s what localized Hong Kong SEO is all about.
There are many ways that local SEO may be affected. Therefore, business owners should watch out for certain factors related to Search Engine Optimization in Hong Kong to make sure that maximum target audience is reached.
On-page Factors (21.0%): The domain name, keywords used in the titles of the website, the presence of NAP i.e. Name, Address & Phone Numbers, and contact information.
Link Factors (18.3%): The quality as well as quantity of links to the website of the local business from various external sites.
Business Factors (14.7%): Categories, keyword in business title, and proximity of business location that can leave an impact on your website and the local search engine optimization as well.
Review Factors (9.8%): The quantity and the diversity of the reviews along with their rankings.
External Loc. Factors (15.5%): The consistency of NAP, citation volume, and IYP (?) in the third party directories for the local business.
Social Factors (5.8%): Twitter Followers, Facebook likes and Google+ Authority.
Behavioral/Mobile Factors (6.9%): Click-through rate, mobile clicks to call, Check-ins, Special Offers for smart-phone users.
Personalization (8.4%): Personalization is looking for results on the basis of your interest or looking for something that is nearby your location. If you are offering the mode of performing personalized research, then it will influence the local SEO.
Generation Digital is experienced in Google Qualified Business and we are providing a variety of SEO packages to suit different businesses. Here is our approach to Local SEO in Hong Kong.
Google your Business We will set your business on Google by improving its search engine ranking. Whenever visitors look for your respective services, they will find your website on Google readily. Your business will be optimized for search engine
Schema Markup By adding local schema.org markup in your business website, we will boost your SEO significantly. A clear name, description contact number and product or services of your business will be added in schema.org so that whenever a user wants to get information about your business, they can find all the necessary details there.
Landing Page Optimization All the landing pages of your website will be optimized with local keyword data. We have experts who have all the knowledge in this respect. We understand the importance of local SEO and hence we make sure that our clients’ web pages are optimized properly.
Optimize Your Search Engine Snippets We will use rich snippets such as authorship, video clips and reviews to influence the click through rate. Apparent results are ensured through professional optimization of your website.
Earn Local Reviews Reviews matter a lot business wise. Customers and users even look for reviews on a particular website. We understand that well and hence we work to earn local reviews for your website.
Local Link Building Strategy We use the latest and the most workable Local Link Building strategies for improving the visibility of the website on search engines. We use only White Hat techniques for link building.